Imagine NASCAR and marijuana, you won’t have to anymore. During this years Brickyard 400 in Indianapolis, fans will see a marijuana legalization ad while entering the Indianapolis Motor Speedway playing on a giant video screen outside of the track.
The ad will play dozens of times throughout the weekend because the nation’s largest pro-marijuana legalization advocacy group purchased the ad space to play the ad. The point they are trying to make is that marijuana is less harmful than alcohol.
We all know that drinking and driving don’t mix. How about smoking pot and driving? Is that a good mix? This will be ground breaking advertizing for a pro-marijuana legalization group. It will be the first time that an ad plays outside the gates of a major sporting event.
The Brickyard 400 is considered one of NASCAR’s biggest events. The ad is made to look like a beer ad. It goes on to say that there is no calories,” “no hangovers” and, the ad says, “it’s not linked to violence or reckless behavior.”
No calories? Obviously the people making this ad haven’t had much experience smoking pot. People who smoke pot usually get a case of the munchies after smoking marijuana and eat everything is sight.
600,000 fans may attend the race over the 3 day race weekend. NASCAR wants to make it clear it has no affiliation with the pro-marijuana group who paid for the ad space. The group is based out of Washington and they want to send the message that Marijuana is less harmful than alcohol and it is time it is treated that way.
NASCAR does have several major alcohol producing companies that sponsor NASCAR events and team’s including Crown Royal Whiskey is a major and Miller Lite.
Filed under: NASCAR